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Inside the "Reader" folder, you should see a file called subscriptions.xml. It’ll start building a file with all your feeds, the people you follow, starred items, and more (though most of these won’t be importable to other sites).

If all you have is an RSS feed for subscribers to get updates from you, the options for monetizing your blog are drastically reduced. If you want to software use the service that everyone else will be using—and that will sync with the most apps—Feedly is the service you want. Google Reader uses a tool called RSS to subscribe to web sites, and there are actually a ton of other RSS readers on the internet. After the shutdown announcement, a ton of awesome readers have come out of the woodwork and improved their offerings, so there’s something for just about everyone. Open up the ZIP file you just downloaded and go through the folders inside.

Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. So, while the RSS feed slowly rides off into the sunset… a new age of email marketing is evolving right in front of us with endless possibilities. Unlike with social media platforms like Instagram and Twitter that can change their algorithms or go out of business one day, nothing can prevent you from reaching the people on your email list.

One of these pioneers was Dave Winer, CEO of a company called UserLand Software, which developed early content management systems that made blogging accessible to people without deep technical fluency. Winer ran his own blog, Scripting News, which today is one of the oldest blogs on the internet.

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It was released in March 1999 for use on the My.Netscape.Com portal. The RSS formats were preceded by several attempts at web syndication that did not achieve widespread popularity.

• That being said, RSS feeds have largely been replaced by simply joining the email list of the bloggers, brands or publications you want to hear from.
• If you can’t add a new source using an RSS feed link, it’s not an RSS reader.
• A little box containing a list of linked headlines would then appear.
• The job of an RSS reader is to accept any RSS feed and present its content to you in a list.

In the My Netscape Network announcement, Netscape explained that RSS stood for “RDF Site Summary.” This was somewhat of a misnomer. RDF, or the Resource Description Framework, is basically a grammar for describing certain properties of arbitrary resources. (See my article about the Semantic Web if that sounds really exciting to you.) In 1999, a draft specification for RDF was being considered by the World Wide Web Consortium , the web’s main standards body. Though RSS was supposed to be based on RDF, the example RSS document Netscape actually released didn’t use any RDF tags at all. This would mean, as a corollary, that consumers would gain significant control over where and how they interacted with any given business or publication on the web.

Although the number of items in an RSS channel is theoretically unlimited, some news aggregators do not support RSS files larger than 150KB. For example, applications that rely on the Common Feed List of Windows might handle such files as if they were corrupt, and not open them. Interoperability can be maximized by keeping the file size under this limit. One product of that contentious debate was the creation of an alternative syndication format, Atom, that began in June 2003.

The Atom syndication format, whose creation was in part motivated by a desire to get a clean start free of the issues surrounding RSS, has been adopted as IETF Proposed Standard RFC4287. RDF Site Summary, the first version of RSS, was created by Dan Libby and Ramanathan V. Guha at Netscape.

More than a year before Netscape announced My Netscape Network, on December 15, 1997, Winer published a post announcing that the blog would now be available in XML as well as HTML. The special file that participating websites had to publish was an RSS file.

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RSS 0.92 made several small optional improvements to RSS, among which was the addition of the tag soon used by podcasters everywhere. By that point, RSS had been adopted by several more organizations. Via mailing list, representatives from these organizations and others regularly discussed how to improve on RSS 0.91. But there were deep disagreements about what those improvements should look like. While Netscape was trying to win eyeballs in what became known as the “portal wars,” elsewhere on the web a new phenomenon known as “weblogging” was being pioneered.